LUX HELM
UrbanLeaf Mobility commissioned us to develop the visual and narrative campaign for their new solar-powered smart helmet.
/// The campaign began with a clear objective: to communicate a sustainable urban future through a daily-use object. Our approach was to position the helmet as a symbol of a new mobility culture — stylish, connected, and environmentally conscious. Inspired by solarpunk aesthetics, we designed a universe where the product naturally belongs and aspires.
/// We worked closely with the product team to understand the materials, solar technology, and user profile. From there, we built a visual narrative powered by AI, exploring workshop scenes, technical details, and cinematic moods. Each asset was crafted to convey innovation through a warm and human-centered aesthetic.
/// The urban mobility market lacks products that emotionally resonate with emerging values. The challenge was clear: how to reposition a helmet — traditionally functional — into a visual statement aligned with regenerative futures and sustainable design culture.
/// We designed a campaign that not only showcases the product, but embeds it within an aspirational world. From hero visuals to social media assets and web-ready media, every piece reinforces a cohesive identity: clean tech, elegant design, and narrative thinking. The result was a story-rich campaign that transformed a helmet into a cultural emblem.
